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Review de carte “Free – The Future Of A Radical Price” – Partea 1. Mai devreme sau prea tarziu, fiecare companie va trebui sa isi dea seama cum sa foloseasca fenomenul Free sau va ajunge sa concureze impotriva lui.

Saturday, 07. 25. 2009  –  Category: Book Reviews, index

Castiga ultima carte-cult in business: Free-The Future Of A Radical Price

Tuesday, 07. 21. 2009  –  Category: Book Reviews, Management, index

Saptamana aceasta citesc si voi prezenta un review la cel mai recent “trend book” in multinationale, advertising si consultanta de management:
Cartea lui Chris Anderson – “Free – The Future Of A Radical Price”.

Proaspat iesita de sub tipar, se pare ca isi propune sa arate cum afacerile pot profita mai mult din a oferi elemente [...]

The Lexus And The Olive Tree – Making Globalization Work

Saturday, 06. 13. 2009  –  Category: Book Reviews, Educatie Financiara

This is a review of  Thomas Friedman’s book which has tackled the globalization issue. You can find two excerpts from the book further below.

In the following, I will present some of the key issues approached by the writer, starting with the metaphor hidden in the book title itself.
The Central Idea
Pulitzer Prize winning journalist Thomas L. [...]